Published on March 9th, 2018 | by George McKechnie0
Social Media Hosting – Strategy to Create a Successful Giveaway on Social Media
Hosting contests and giveaways are a great way to announce a new product, create excitement around your brand, give back to your customers and increase your following. But even with the very best incentives, a contest or giveaway can totally flop if some key ingredients aren’t included in the campaign. The four key ingredients that you must have in any contest or giveaway campaign that you run.
Determine the Purpose
Are you hosting the contest to grow your mailing list, reach new customers, grow your following on social media, promote a new product, give back to your customers or maybe get feedback from them? The purpose is going to determine every other aspect of your campaign so it’s really important to figure that out first. If you can select just one primary purpose, your campaign will be more successful. So once you’ve decided the purpose, you can move on to step 2.
Method of Entry
Now, this step may seem really obvious to you, but it’s often where business owners get tripped up and what causes their campaign to not yield the results that they hoped for. The key to this is selecting the method of entry based on the purpose of the campaign.
The method of entry would now be following your Instagram account and tagging a friend in the comments. Now you have your existing followers referring your business to their friends and you’re reaching new potential customers, and keep your method of entry as simple and straightforward as possible. Having multiple or complex steps will confuse people and you will have fewer entries.
Set the Rules
Every social media network, country, and state have their own laws for contests and giveaways so make sure you do your research so that you can include those laws in the fine print of your campaign. Specify things like requirements of entrant’s age and location, length of the contest, when and how the winner will be selected and notified and how the winner is to redeem the prize. With your purpose selected your method of entry determined and your rules set, you’re now ready to create the images and copy to promote your campaign. Yes, just like launching a new product, promotion is key to a successful campaign.
Promote the Campaign
The obvious places to share your campaign are to post it on all of your social media accounts, email your mailing list and post it on your website. But if you have a small following you may not get the results that you are hoping for by those three steps alone. Contests and giveaways are a great opportunity to team up with other businesses. You’ll essentially be swapping followers so it’s imperative that the business you team up with has a similar target customer as you.
You can often get free advertising by contacting websites, blogs, and influencers and asking them to share the giveaway or contest with their followers. They’ll be more likely to share this type of campaign rather than advertising a product for you for free. Once again make sure the influencer’s followers are the same as your target customer and the very smart option is to invest some of your advertising budgets to promote the campaign on social media.